This chapter covers material that is probably the most important in beginning the entrepreneurial process. It addresses issues and a line of inquiry that the student of entrepreneurship will need to know prior to launching a new venture. Students will
.understand the need to begin at the beginning-what is the first critical step?
.gain insight into what really makes up an opportunity
.be able to differentiate between a franchise as an opportunity and starting one’ s own venture
.appreciate the need to observe trends and events in history as makers of opportunity
.understand the need for verification; that indeed what is thought to be a market or an efficient way to manufacture, really is (or is not) what it is presented as being