Service Culture Next Generation (SCNG) was revitalized to enable Starwood to adapt to the changes in the business environment and maintain its foothold in the hospitality industry. The newly conceptualized SCNG utilized a concept of blended learning; mixing e-learning, experiential and instructor-led training to deliver a distinctive learning experience.
To become a Service Culture Champion, participants had to undergo an intensive 4-day program, which incorporated hotel-specific Brand Activation, Service Essentials and Leadership. On the very last day, the participants’ skills were put to the test where they had to facilitate a teach-back session. Thankfully, our participants rose to the occasion and demonstrated their skills and talents. The program came to a close with a group dinner overlooking the white sands of Bali.