In Morocco, business is based on trust and mutual respect built over time. U.S.
exporters will need to travel to Morocco frequently to develop and strengthen
relationships in order to do business successfully. U.S. exporters also need to be
patient; all procedures take significantly more time to accomplish than U.S. firms may be
used to. Moroccans appreciate close working relationships; so working with a locally
based agent or distributor will provide U.S. firms with essential knowledge of key
contacts, local customs rules and regulations, and niche opportunities. However,
market-entry strategies often vary by sector and region. The staff of the U.S.
Commercial Service in Morocco is available to provide individualized counseling to
determine the best market entry strategy for a given U.S. company/product. U.S. firms
are encouraged to contact the U.S. Export Assistance Center for an initial orientation
and explanation of export assistance business services.