A third factor, perhaps the most evident, addresses the concept of ownership. The basic principles of management do not address the issues of starting up a venture and of justifying its viability on a very personal level. The principles of management are given as professional, cognitive rules of procedure. The idea of personal involvement, except as an academic discussion in regard to motivation, Job satisfaction and so on, are not much evident in traditional business school. However, the needs associated with the entrepreneur are often antithetical to conventional management and organizational styles. The drive for independence, which is typically an entrepreneurial motivation, is not realized in the neutrality of the normal business organization.