Sports shoes are the most popular products from Nike. Through the years, the company has added more product lines for this category. For example, Nike now offers running shoes, tennis shoes, and shoes for a variety of other sports, including cricket. The company also sells apparel, such as jerseys, shorts, and related products. In addition, Nike’s product mix now includes accessories and equipment, such as golf clubs. These products are available under a number of brands, including Nike, Nike+, Hurley and Converse. Based on this element of the marketing mix, Nike has succeeded to expand its product mix and address needs of more market segments. This factor corresponds to the product development intensive growth strategy of Nike Inc.