When it comes to mass marketing, perhaps no one does it
better than Coca-Cola. Coke is the most popular and
best-selling soft drink in history. With an annual marketing
budget of nearly $3 billion and annual sales exceeding
$30 billion, the brand tops the Interbrand ranking year after
year. Today, Coca-Cola holds a current brand value of
$68 billion and reaches consumers in over 200 countries,
making it the best-known product in the world. In fact,
Coca-Cola is such a global phenomenon that its name is
the second-most understood word in the world (after okay).