Notwithstanding the issue of value, Broehl’s model goes a long way to establish an understanding of entrepreneurship. At the onset the entrepreneur, exposed to innovation from his or her own development, becomes the starting point. The individual sees and appreciates the advantages that the new concept may have over an existing process or system and adopts it on a very personal level. The project, now a joining of technology and the entrepreneur’s vision of how it all applies to the opportunity, how it solves a problem, answers a need or improves a condition, becomes her or his mission.