Initiated as a competition to revitalize an underutilized parking lot adjacent to the Daegu World Cup Stadium, Jerde was commissioned to design the project upon submitting their concept for a highly iconic, mosaic of surfaces and organic forms inspired by Daegu’s own textile industry. The design was further inspired by the Daegu World Cup Stadium as a symbol of global unity— the surface mosaic of the new space acting as a metaphor for the interweaving of the diverse cultures of the world who will visit this new social realm and central hub of entertainment, exhibits, dining, and sports activities.