On board Air India's AI-142 from Delhi to Chennai, three rows ahead of where I'm seated, a man with a spiked mane takes the window seat in coach class and asks the steward for a glass of water. He takes off his shades and constantly looks at his watch until his water arrives. A gulp down, he hands over his jacket to the steward before settling in on Seat 6A. Throughout the two-and-ahalf-hour flight, the discerning 32-year-old newly appointed CEO of Air Asia India, Mittu Chandilya, is taking notes on the time it takes to fetch the glass of water; the variety, quality and freshness of the menu on board; the fact that the captain made an apology for not having in-flight entertainment due to a 'technical snag'.