Many smart environment systems, both commercial and research, propose use of a host device app to interpret custom tags, and then respond with a particular behaviour, whereas this system used HTML5 to provide the particular action, making the system inherently universal.
The system used standard NFC-writing software(NXP TagWriter) to write URLs to NFC-forum standardized tags. When the user would tap the back of the smartphone onto one of the tags, the stored URL on the tag was interpreted by operating system software on the smartphone device