A very popular Nigerian adage will say “eyes will eat first before the mouth.” This sums up all there is to thefive senses. Colours and shapes are the first way of differentiation and identification of a product. Vision is powerfulas it creates attention, awareness, and image. A visual stimulus builds strong store brands. Further, visual sense hasbeen shown to be of great significance when the verbal material is absent, creating a perception of quality whichhas a direct impact on the building of a strong brand. This is also emphasized by Messaris (1997) who argues thatthe sense of sight, besides the purpose of receiving attention, can elicit an emotional response towards a productand other things. Different colors say different things about a product. See Table 1 below.