Textual data contain mostly both qualitative and quantitative aspects (Miles and
Huberman, 1994). While the content, evaluations, and emotions hidden in a text
are qualitative in nature, frequency, or spatial proximity of mentions are quantitative
aspects of the data. In the first (qualitative) case, researchers analyze the data using
interpretive analysis methods. In the second (quantitative) case, considering the frequency
of responses or clustering concepts, researchers simply count or apply statistics. Thus,
we argue that text data is hybrid, as it combines two different elements: qualitative
and quantitative aspects (Harden and Thomas, 2005). However, the standard analysis
of textual data does not include a hybrid analysis of data, which simultaneously
intertwines qualitative and quantitative analysis on the same textual data set. Rather,
researchers apply different analyses in a comparative, convergent, or sequential design,
which does not reflect real intertwined analysis (Bazeley, 2002).
Textual data contain mostly both qualitative and quantitative aspects (Miles andHuberman, 1994). While the content, evaluations, and emotions hidden in a textare qualitative in nature, frequency, or spatial proximity of mentions are quantitativeaspects of the data. In the first (qualitative) case, researchers analyze the data usinginterpretive analysis methods. In the second (quantitative) case, considering the frequencyof responses or clustering concepts, researchers simply count or apply statistics. Thus,we argue that text data is hybrid, as it combines two different elements: qualitativeand quantitative aspects (Harden and Thomas, 2005). However, the standard analysisof textual data does not include a hybrid analysis of data, which simultaneouslyintertwines qualitative and quantitative analysis on the same textual data set. Rather,researchers apply different analyses in a comparative, convergent, or sequential design,which does not reflect real intertwined analysis (Bazeley, 2002).
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