The paper is structured as follows. Firstly, literature on traditional teaching methods and
experiential teaching methods are reviewed. This gives rise to research questions to examine
teaching method preferences and the perceived effectiveness of experiential teaching methods
on different OM modules. Secondly, we describe our methodology in detail, followed by
analysis of student survey data. Thirdly, we discuss our research questions in light of our
analysis. Finally, we draw conclusions based on our study, including its limitations and
opportunities for future research.