Value chain and competitive five forces model was provided by Michael porter and explains how to edge over rival firms in the industry. Value chain helps in identifying ways to create the best value for the customers and it’s a 3 step process: activity analysis, Value analysis and lastly evaluating and planning. Five forces of competition according to Michael porter are: threat of substitutes, rivalry, supplier power, buyer power, and barriers to entry. B$N Company, publishers and other book retailers thrive to survive in the current competitive environment and with the internet posing all this challenges.