However, this research will also make a general contribution to the academic literature in the fields of consumer psychology and behavior, marketing, and business in general. From an industry perspective, the unique insights into demographic influences on internet café customers that will be gained from this study may be useful for developing marketing campaigns targeted to customers who frequent these cafés, as well as promotional strategies designed attract demographic groups that are less likely to visit cyber cafés. In addition, this research will provide information about the marketing variables that are most effective for attracting consumers to internet cafés, which will be useful for those developing internet café marketing campaigns.