“Visual storytelling, engagement and inspiration are among the factors that are set to dominate cutting edge destination marketing in 2015,” says Cape Town Tourism’s Executive Marketing Manager, Velma Corcoran.
Corcoran attended the Digital Tourism Think Tank Conference in Barcelona late last year, where 200 marketers and digital experts from various tourism boards around the world (including Cape Town Tourism) shared their digital marketing plans.
Drawing from this experience - and her analysis of trends and leadership in the destination marketing field - Corcoran has identified ten top trends that are evolving in the ever-more competitive destination marketing space: