Clinically proven mild refers to all the safety testing plus the medical safety review of ingredients and safety results that all are JB products undergo prior to launch to ensure they are mild and gentle.
In more recent years we have used the term Triple Baby Protection which includes all the safety testing and safety reviews to ensure our JB product are mild and gentle plus our commitment that all of our JB products are specially formulated to be effective for their intended use. We test for effectiveness through clinical efficacy studies and/or consumer studies.