Amazon scores relatively high across the ForeSee model. In fact, it ranks first in Price; ties for first in Service, and ties for second in Product. Amazon also scores highest in all future behaviors (ties for first in positive word-of-mouth recommendations).
While Amazon’s business strategy works well for them and as a result Bezos and company provide the best customer experiences in the retail industry, it does not mean every retailer should try emulating what they do. They should, without question follow stride and focus on the customer. But there are a lot of moving pieces to the customer experience and making improvements to any one of them could make or break a company. Until you correctly measure the experience your customers are having with your company, you won’t know exactly what piece that is.