The traders made hugh amounts of money every month, and people started to sell their businesses, family homes, farm animals, furnishings and dowries to participate. The government could not do anything to stop it, the trade was all about access and demand. But finally the tulip did not appear to be quite so rare to justify such high prices. Over-supply led to lower prices and dealers went bankrupt and many people lost their savings because of the trade. This "Tulip Crash" made the government introduces special trading restrictions for the flower. It is said that the flower became so popular because of the bright colors, dramatic flames and frilly petals. To have tulips in one’s home was a way to impress, and when the wealth spread down the social ladder, so did the urge for tulips.