Economic-The global recession is having a serious impact on Apple's retail performance
The follow-on effects from global economic
conditions on the Company’ssuppliers could affect the Company’s ability to obtain components
.
Therefore,the Company remains subject to significant risks of supply shortages and priceincreases. The Company expects to experience decreases in its gross margin percentage in future periods, as compared to levels achieved during 2012,largely due to a higher mix of new and innovative products with flat or reduced pricing that have higher cost structures and deliver greater value to customersand anticipated component cost and other cost increases. Future strengthening of the U.S. dollar could also negatively impact gross margin