Despite the existence of limitations, mainly related to the sample that is not representative of the Italian
population, the current research highlights some very interesting findings and implications. The survey
results reveal a positive outlook for growth of both organic and functional foods which are gaining, even
if at a different pace, more and more space in Italians household food consumption. Moreover, the
consumer demand for foods to fit their specific health needs and lifestyle will continue to increase and
will have an impact on all sectors of food processing and manufacturing, and also on the supporting
industries. In this sense, new and interesting prospects for growth are opening up for agri-business ready
to embrace the changing demands and to satisfy a growing market.