Length of the video is 2 minutes 15
seconds. I believe they have made a 30 seconds version for television. In this
video ad testimonial technique has been used to grab attention of target
audience. Former tennis legend Amber Jones has introduced a new free gift
called ‘man washer’ for men along with Lynx shower gel. In the advertisement, it
is watched that a woman cleaning man’s ball to show how much Lynx products
can do for man.