1. To serve the worldwide market with the best holiday through quality service, professionalism and satisfaction to last a lifetime.
2. To have a good integrity in domestic excellence through efficient hospitality in tourism service and continuous growth to international knowledge and connectedness. Safety, comfort, modernity, punctuality
3. To give the customers a rewarding experience that develops trust and encourages teamwork in partnership
4. To influence people to travel to Thailand and all nations to help increase economic benefits.
5. Strengthen worldwide tourism economy.