The plan was a last-ditch attempt to increase brand awareness, gain new customers, and convince people who did not have an Internet conneetion to use Kozino's phone order service. Unlike RedEnvelope, however, the Kozmo catalog was not a of part of an integrated business plan and did not provide the same kind of added value that RedEnvelope's cat alog provides a bag of potato chips does not gain much appeal by appearing in a full- photo.