Herbal Essences target markets are individuals who are going to school, entering college, and young moms. Consumers of Herbal Essences's products share more than a common hair-care product, they share common lifestyles. In order to understand the appeal of their products, Herbal Essences continues to research their cultural and social environment. They do this by learning more about the consumer's psychographics and behavioral characteristics. The goal in doing so is to sell more hair products by understanding the changing wants and the needs of the market segment.
The needs of this market segment