featuring a repeating diamond pattern bearing interlocking paired G letters on the corners.
Defendant Guess? Inc. (“Guess”) sells branded apparel and accessories in hundreds of retail stores and over one thousand department stores nationwide. Since its founding in 1981, Guess has established itself as a “mid-market lifestyle brand” for men and women. Guess has promoted its brand name in a script-font with a “loop” in the letter “G” at the beginning of the GUESS name and/or an underline under the GUESS name (“Guess Script”) on its products since the early 1980s. Guess first sold products bearing a “Square G” design in 1996, and has used the Square G design on over fifty different styles of handbags, selling millions of units of merchandise bearing that design.