When most people think of advertising media, tv is the primary media think of money as millions that want to use the advertisement until the small SMEs do not dare venture to think that advertising will be used as a tool to increase sales and expand markets. Forget that, if used by the advertisement, the small group of customers is not extensive travelers, can use only ad space strategy (Local Area Advertising Strategies). Without the advertising statements that people everywhere (Mass Market) strategy, advertising in General, big companies use.