The emergence of mobile commerce (m-commerce) has gained the attention of both practitioners and researchers due
to its potential impact on business and industry
Unlike e-commerce, m-commerce allows transactions to be conducted through mobile devices over a wireless telecommunications network. With m-commerce, users are no longer bound by geographical constraints as those in
e-commerce
M-commerce allows users to access the Internet, anywhere, anytime. Given that the number of mobile phone subscribers is
overtaking the number of Internet users in some countries, telecommunication companies understand the potential of
m-commerce and have invested heavily in its development
One country which has captured the attention of telecommunications andm-commerce businesses is China. China is
one of the world's largest mobile markets in terms of the number of subscribers