Personal characteristics affacting consumer behavior
As below are some of the samples :
France : do not refer to people by their first name the french are formal with strangers.
Germany : be especially punctual. During introduction , greet woman first and wait until or if , they extend their hand before extending your.
Italy : italian businesspeople tend to be style conscious. Make appointmants well in advance.
United kingdom : toasts are often given at formal dinners. Business entertainment is done more often at lunch than at dinner.
Saudi arabia : although men will kiss each otten in greeting , they will never kiss a woman in public.
Falling to understand such differences in customers and behaviors form country to another can spell disaster for company's international products and programs. On the other hand, those companies who adapt can be winner.
Marketers must decide on the degree to which they will adapt their products and marketing programs to meet unique needs of consumers in various market.