#2: Organize Unique Contests
Social media contests are very common these days, so it’s important to stand out and do something different or unusual for your brand.
TurboTax is a well-known tax-filing software, which may not seem interesting and appealing to people. To add some fun during tax time, this year they initiated a lighthearted Instagram contest to promote their product. People had to follow the brand on Instagram and post a picture with three zeros and a designated hashtag, #absolute0, for a chance to win $500. The contest received more than 730 official entries.