Disney is expanding in new foreign markets
Disney Consumer Products extends the Disney brand to a wide range of merchandise through its licensing and publishing operations and the Disney Store and DisneyStore.com.
DCP strengthened its position among the world’s leading licensors in 2009, translating award-winning Disney content into products for all ages at retail year-round.
DCP broke new ground in 2009 with an array of product introductions that build on the newest technology and latest lifestyle trends to capture the imaginations of children and families around the world. New products included Disney’s first netbook computer for kids, our first interactive online book initiative, and the development of a suite of products inspired by Princess Tiana, Disney’s first new princess in more than 10 years.
Additionally, DCP’s global stationery, home furnishings and healthy food initiatives continued to expand into new markets, including Russia, Latin America, and the Middle East.
Disney has hired separate native marketing managers for all of the different continents their joining.