The information product becomes the supply material or input for many other business processes. This implies supplier customer roles [3]. As a product of a process, the same principles of quality improvement that Deming, Crosby, and Juran, applied to manufacturing processes to improve product quality can be applied to business processes to improve information quality. One of the basic principles of quality is accountability by persons
performing work. If I create information others need, then, I should capture it to meet their needs as well as my own. In order to hold information producers accountable they must be trained [3, 25], and a quality culture requires that resources are maximised by developing a structured training programme which will result in improved products or service [6]. Deming has training as two of his 14 points of quality which stresses the continuous improvement in the system of production and service [3, 19].
One of the pervasive causes of non quality applications is using on time and within budget as the sole performance measurement criteria. There are many root causes of IQ problems, including: ill-defined processes, untrained information producer as well as defective data design, redundant databases and defective application design [17], and broken or out of control processes[16]. The goal of information quality management is: to increase business effectiveness by eliminating the costs of non-quality information and increasing the value of high quality