customer service has moved form being an ancillary business function to being considered a central business imperative. in this customer-centric marketplace, it's imperative that your customer service representatives are not only indoctrinated in your brand culture, but also trained on and motivated by your brand promise and how they can deliver on it. To improve customer service and ensure that brand is correctly represented at every customer touch point, you need to share your marketing strategies with service, helping to align pre-sales messaging with post-sales interactions.