Using a single continuous line to swerve, tip and twist it’s way into a logo is a time-tested tool for designers. Quick and to the point these marks often rely on a line break or shadow at intersections to read well. Imagine any of these marks displayed in a solid color without transparencies and they would hardly capture your attention and could leave you perplexed. Enter the continuous gradation driven stream of hue changing color, coursing through their lineal vein, and a trend is born.
A bit like navigating a roller coaster spewing an ever-changing stream of high chroma plasma in its wake. Color can be transparent, opaque, or with shadows and highlights to convey a 3-D aspect to the mark. Whichever you chose, this demonstrates a trail or a pathway of discovery essential to a client process or consumer service. It moves the mark from a status of dormant to active. It coveys a level of vibrancy in activity and in thought. It might allude to shifts in culture, product or ethos. Either way, this vivid technique makes for a dramatic pop as designers search for ways to incorporate additional layers of information and brighten their solution.
Using a single continuous line to swerve, tip and twist it’s way into a logo is a time-tested tool for designers. Quick and to the point these marks often rely on a line break or shadow at intersections to read well. Imagine any of these marks displayed in a solid color without transparencies and they would hardly capture your attention and could leave you perplexed. Enter the continuous gradation driven stream of hue changing color, coursing through their lineal vein, and a trend is born.A bit like navigating a roller coaster spewing an ever-changing stream of high chroma plasma in its wake. Color can be transparent, opaque, or with shadows and highlights to convey a 3-D aspect to the mark. Whichever you chose, this demonstrates a trail or a pathway of discovery essential to a client process or consumer service. It moves the mark from a status of dormant to active. It coveys a level of vibrancy in activity and in thought. It might allude to shifts in culture, product or ethos. Either way, this vivid technique makes for a dramatic pop as designers search for ways to incorporate additional layers of information and brighten their solution.
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