This research makes several contributions to research and practice, as indicated in Table 6. First, we apply the the oretica dimensions of the MUG to a new context, namely, museum websites. This research thus contributes to the generalizability of
the MUG, as encouraged by Agarwal and Venkatesh, and provides insight into a new domain. Indeed, most research on
website usability has focused on business websites, while specific domains in the cultural heritage sector have only been superficially addressed.
This research makes several contributions to research and practice, as indicated in Table 6. First, we apply the the oretica dimensions of the MUG to a new context, namely, museum websites. This research thus contributes to the generalizability ofthe MUG, as encouraged by Agarwal and Venkatesh, and provides insight into a new domain. Indeed, most research onwebsite usability has focused on business websites, while specific domains in the cultural heritage sector have only been superficially addressed.
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