and sharing. The steps necessary in such a transformation process include agreeing on strategic priorities and areas for change, helping to demystify knowledge management by linking knowledge management activity to established business processes and human resource management practices, and engaging others in knowledge management dialogue. Maybury and Thuraisingham (2002) discuss two thrusts of strategy of which the first focuses on making known and accessible knowledge that already exists, for example, by sharing best practices. This thrust is best paraphrased as, “if only we knew what we knew”; too frequently, people in one part of an organisation reinvent the wheel or fail to solve customer problems because the knowledge they need is elsewhere in the company but not known or accessible to them. The second major thrust of knowledge focussed strategies is that of innovation, the creating of new knowledge and commercialising it as valuable products and services. This is sometimes referred to as knowledge innovation. Maybury and Thuraisingham (2002) found that there is no shortage of creativity in organisations.