Burger King strives to become the top player in the quick service/fast food restaurant industry. To do so, the company must strategically address the main issues highlighted in this PESTEL/PESTLE analysis. The PESTEL/PESTLE analysis framework identifies the most significant factors in the firm’s remote or macro-environment. In Burger King’s case, these external factors include the influences of governmental and nongovernmental organizations, as well as trends or changes in technologies, among others. Effectiveness in addressing these issues raised in the PESTEL/PESTLE analysis can help optimize Burger King’s global business performance in the long-term.