Concentrated growth strategy is involves focusing on increasing market share in existing markets. This strategy is also sometimes called a concentration or market dominance strategy. In a stable environment where demand is growing, concentrated growth is a low risk strategy. Concentration may involve increasing the rate of use of a product by current customers; attracting competitor's customers; and/or attracting nonusers/ new customers. (Planningskills, 2015) The following are two types of Concentrated growth strategy; Vertical growth and Horizontal growth.