tailored hold, and flake resistance,
allowing the formulator to achieve powerful performance for today’s demanding hairstyle consumers.
When used in combination with Carbopol® rheology modifiers, this innovative hair fixative polymer delivers excellent humidity resistance and allows hold strength to be tailored from light to ultra-high stiffness without a significant change in gel viscosity or flow characteristics.
Hair gels formulated with Fixate Freestyle polymer exhibit short flow, excellent pickup, air
bubble suspension, high clarity and smooth gel appearance.
As a result, diverse packaging options can be utilized for the finished styling product, ranging from clear jars to tubes to pump spray bottles.
Fixate Freestyle polymer is supplied as an easyto-use aqueous dispersion (31 wt% total solids)
that disperses readily in water
Stiffness levels tailorable from low to ultrahigh hold
• Exceptional humidity resistance at all use
levels
• Compatibility with Carbopol rheology
modifiers
• Elegant, smooth gel aesthetics
• Excellent pickup
• Very high clarity gels
• Short flow, shear-thinning rheology
• Easy distribution in long hair
• Air bubble and insoluble ingredient
suspension
• Rich, cushiony feel on hands
• Non-raspy, non-tacky feel on hair
• Low to no flaking
• Elasticity and long-lasting hold
• Suitable for packaging variety (jars, tubes,
spray bottles)
• Low odor
• Excellent compatibility with commonly used
styling product additives
• Efficient, easy-to-use liquid