Degree of customer involvement
• Number of stages whereby the customer or social communities are involved (e.g., design, procurement, production, marketing, feedback loops)
• Goals or purpose of customer involvement (e.g., minimize waste, reduce inputs, create awareness) • Intensity of involvement
(e.g., size of customer’s resources provided)
• Methods of involvement
(e.g., on-line or off-line)
• Strategies or governance mechanisms for coordinate and managing customer involvement