Licensing
A major disadvantage of licensing is that it is
difficult for the firm providing the technology
to ensure quality control in the foreign
production process
Franchising
Franchising obligates a firm to provide a
specialized sales or service strategy,
support assistance, and possible an
initial investment.
Example: McDonald’s, Pizza Hut, and Dairy
Queen have franchises that are owned and
managed by local residents.
Joint Ventures
A joint venture is a venture that is jointly
owned and operated by two or more
firms.