About ease of use, from the resulted: womens’ perceived ease of use does not have positive affects purchase intentions on Facebook, which mean, in contrast, ease of use was not a positive impact on purchasing intention of consumers. Sometime consumers just only use Facebook for finding the information about women’s clothes, because Facebook eases to use. But ease of use was not affected to purchase intentions. Online shopping issue occasionally faces many problems and difficulties in connection with designing interfaces, navigational structures, web-searching effectiveness, information renewal, linkability, and checkout procedures (Vijayasarathy, 2004). Heijden and Verhagen (2003) mentioned that
TAM models focus on the usage intention of the technology, as opposed to purchase intention. In an e-commerce context, usage intention is broader in scope than purchase intention. This is because a person may use an online store not only to purchase, but also to learn about products and services.