Fashion Merchandising is About Display
How and where you place stock makes a difference
Once merchandisers purchase their products, they must display them in a way that attracts attention from consumers. This isn't just about creating a window display, although that's important.
It involves understanding your store's traffic patterns and your consumers' psychology. One of the most common fashion merchandising display tricks, for example, is moving the clearance or sale section to the back of the store.
By doing this, merchandisers make consumers walk past all the attractive new merchandise to get to the deals.