The achievements of Thailand's pioneer in melamine products, Mala Chemical Industries Ltd, have been remarkably constant since it entered the industry 33 years ago. But few people are aware of them. starting as a small enterprise with earnings to match,
Mala Chemicals has now grown into a melamine giant with expected sales 600 million bath this year.
Manu Sitachitt , managing director, concedes that Mala products are not widely known because of a lack of marketing, publicity and advertising.