Microsoft customer base is vast ranging from individual consumers for entertainment and devices and online services to companies and original equipment manufacture for its windows business and server and IT divisions historically Microsoft product and service were geared toward the entertainment market however while business may have their employees with electronic products in the increasingly companies are allowing employees to personal devices at and for work unfortunately Microsoft a growing number of these devices are iPad i phone and android smartphone Microsoft now attempting to capture mare of the consumer market with products such as bing windows phone the Xbox platform as it recognizes that is conman the enterprise market may be at risk if it cannot gain attention of personal consumers