Exhibit 1, Customer Profitability Whale Curves, shows customer profitability in dollars or percentages plotted on a whale curve. As can be seen, the potential improvement in profit in this case is $47 million, or a 112% increase in current profit level.
Exhibit 1, Customer Profitability WhaleCurves, shows customer profitability in dollarsor percentages plotted on a whale curve. As canbe seen, the potential improvement in profit inthis case is $47 million, or a 112% increase incurrent profit level.