The CEOs of TGM and GB Frama ˚t are referred to as CEOTGM and CEOGBF, respectively, in the following section. The starting point in the interviews was transport efficiency and its potential effects. Transport efficiency was described by CEOTGM as less emissions and better economy, both for the operator and the customer. CEOGBF also highlighted better economy, but also included speedy deliveries and an optimization of loading the cargo in the vehicles. Below, the interview results are categorized and presented along the lines of the main headings of the previous sections.