Eating Habits
Eating out was a special occasion to many Indian families. Meals had been an essential
medium for social sharing and relationshipxii.Whenever families decided to eat out, the
choices available were abundant. The trend in metropolitan cities was however changing.
With more nuclear families and dual income households, the demand for fast and
readymade food was growing. The needs of the growing working population stimulated the
need for new products and services. Indian culture was relatively new to the use of
technology and streamlined process in food service. McDonald’s needed to find ways and
methods to motivate the customers opt for initial trials and acceptance. The conventional
eating pattern of Indians involved breakfast, lunch and dinner. Lunch and dinner menus