The present study based on primary data and secondary data collected from 120 poultry farmers by adopting purposive sampling since all the farmers were not mentally prepared to respond to the questionnaires. A well-structured questionnaire was prepared and was pre-tested. After incorporating the necessary changes in the pre-tested questionnaire, it was administered and required information about the framing was collected from the respondents during November- January 2014. Besides averages and percentages, techniques like discriminant analysis and Garrett‘s Rating Scale were used. Primary data were collected from a sample of broiler farmers using a multi-stage random sampling method. The data were analysed using regression model. Marginal analysis of input shows that the farmers were inefficient in their production practices as indicated by the ratio of marginal value product (MVP) and marginal factor cost (MFC). The ratio revealed the over utilization of chicks, feed and labour. Major problems facing broiler producers were low market prices, high cost of feed, veterinary services, transportation, lack of access to credit and extension services.