Identify the best alternative
Advantages
-By dropping price you gain market share
-Showing transition will show European customers the quality of Chevrolet
-Clean State allows us to show any image we would like
-Keep loyalty of customers
Disadvantages
-Price drop costs us potential money
-Customers who hate American made vehicles may lose loyalty
-Clean State will make known that its American and may lead to stereotypes of the cars
-By keeping Daewoo brand subtle global expansion can be too slow
Evaluate the uncertainties
-Integrate Chevy with culture of Europe to help with transition
-By recognizing what competition will exploit we will be able to market the counter argument